Real Estate: What Are We Selling?
Real Estate - What Are You Really Selling?Suppose you are selling a home. What are you
selling? If you put an ad in the paper, will it just say &house for sale Of course not,
because you are always selling more than just a "house." You are selling a
location, a certain amount of living space, and much more. To properly market your home,
you need to consider what exactly you have for sale. The house may fit many people's
criteria for a good home, but there will be some few things that are most important about
your house for the most potential buyers. These are what you need to identify and use in
your marketing. Then, when the buyers come, the focus changes. The question becomes
"What are they buying?" As long as your home meets their needs, you sell
them what they want, not what you like about the home. What Is For Sale?Ask some
questions to identify what you are really selling. These may include:- Why did your
neighbors move here? (Ask the most recent arrivals.)- Why do people buy this type or style
of home?- Who buys this type of home, and who buys in this neighborhood?- What about
this home gets the most positive comments?- Do people move here for the schools,
parks, or proximity to jobs?- Is the home large for the price?- Is there a lifestyle associated
with this home? (Is it on a lake or golf course?)Buyers need some details when they read
your ads or the listing for your home. They also need to know other reasons why they
should be looking at it. Tell them it has a view. Show the view in the photo, instead of the
garage. They know they are buying a house. Tell them what else they are getting. What Are
They Buying?You want to appeal to the most potential buyers in your marketing. In your
showing of the home, and talking to specific buyers, though, you want to focus on what
they are looking for. If they mention that they need space for a playroom for the kids, show
them the convertible basement space. So what if they never see the beautiful deck you
built out back!Ask a buyer what they are looking for in a home, and they will usually tell you.
It will save you time if there is no way your home can fit their needs. It will also help you sell
the house if you can show them how it can fit their needs. Selling a home is done by
marketing to the masses and then catering to the individual.
selling? If you put an ad in the paper, will it just say &house for sale Of course not,
because you are always selling more than just a "house." You are selling a
location, a certain amount of living space, and much more. To properly market your home,
you need to consider what exactly you have for sale. The house may fit many people's
criteria for a good home, but there will be some few things that are most important about
your house for the most potential buyers. These are what you need to identify and use in
your marketing. Then, when the buyers come, the focus changes. The question becomes
"What are they buying?" As long as your home meets their needs, you sell
them what they want, not what you like about the home. What Is For Sale?Ask some
questions to identify what you are really selling. These may include:- Why did your
neighbors move here? (Ask the most recent arrivals.)- Why do people buy this type or style
of home?- Who buys this type of home, and who buys in this neighborhood?- What about
this home gets the most positive comments?- Do people move here for the schools,
parks, or proximity to jobs?- Is the home large for the price?- Is there a lifestyle associated
with this home? (Is it on a lake or golf course?)Buyers need some details when they read
your ads or the listing for your home. They also need to know other reasons why they
should be looking at it. Tell them it has a view. Show the view in the photo, instead of the
garage. They know they are buying a house. Tell them what else they are getting. What Are
They Buying?You want to appeal to the most potential buyers in your marketing. In your
showing of the home, and talking to specific buyers, though, you want to focus on what
they are looking for. If they mention that they need space for a playroom for the kids, show
them the convertible basement space. So what if they never see the beautiful deck you
built out back!Ask a buyer what they are looking for in a home, and they will usually tell you.
It will save you time if there is no way your home can fit their needs. It will also help you sell
the house if you can show them how it can fit their needs. Selling a home is done by
marketing to the masses and then catering to the individual.